A new look for the Bosch Zamo

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Newly designed laser measure

The new Zamo from Bosch dazzles not only thanks to its precise measurements ‒ even its design reflects what makes the handy tool special: Easy measuring at the press of a button. Instead of a technical appearance, the new Zamo features clean lines and a black, glossy surface, thus remaining true to its self-explanatory single-button operation: Press the button, done – that’s how easy it is for this shiny device, which is no bigger than a chocolate bar, to measure distances of up to 20 meters accurately to within three millimeters in a matter of seconds ‒ for example to check whether the desired vintage table really does fit in the recess. The Zamo is also very useful when you’re viewing a new apartment: You can measure rooms much more easily and precisely than with a tape measure.

Easy, intuitive operation

Press the button once – the exact distance will appear immediately on the dis-play, which is easy to read thanks to its background lighting. The Zamo continuously displays the current distance between the back edge of the tool and the surface that the emitted laser beam hits. If, for example, you want to measure the height of a cupboard, you simply put the Zamo on the base of the cupboard, aim it at the top of the cupboard, press the button ‒ and the height is displayed instantly. If you press the button again, the next measurement will be taken. When the tool is switched off, the display blends into the black, glossy surface of the Zamo. After use, the laser measure fits perfectly in the lining of its approximately 7 x 7 x 14 centimeter high metal box ‒ a real head-turner.

Bosch laser technology for precise measuring results

The laser technology used in the tool ensures exact measuring results while simultaneously allowing for a very small and lightweight design. Laser measures offer two major advantages over the ultrasound distance measurers often offered in the DIY segment: they are more accurate and reliable. Whereas ultrasound tools only measure accurately to the centimeter because the measurement is made by means of sound wave, laser measures deliver millimeter-accurate results. The range is also considerably longer than that of ultrasound measuring tools. With the Zamo, Bosch enables anyone to use this precise laser technology.

The new Zamo will be available at retail outlets from August 2016 for the recommended retail price of EUR 59.99 including VAT. It comes complete with two 1.5 V AAA batteries.

More than two millions sold – a success story

In the past two years, Bosch has launched a whole family of tools featuring self-explanatory single-button operation. This includes the Zamo as well as the predecessor PLR 15, its counterpart for the American market and a professional laser measure. All in all, more than two million of these tools have been sold since the market launch. Bosch has therefore created a new market: the market for easy-to-operate, affordable laser measures.

SpecificationsZamo (second generation)
Measuring range 0.15 – 20 m
Typical measuring accuracy± 3 mm
Laser diode/laser class resolution635 nm, < 1 mw, class 2
Power supply2x 1.5 V AAA batteries
Operating timeapprox. 5 h (with continuous measurement)
Reference edge (start of measurement)Back edge of the tool
Dimensions (length x width x height)100 x 40 x 23 mm
Weight (including batteries)approx. 80 g

About Bosch

Bosch has been present in Belgium since 1907. The Bosch Group employs approximately 1,400 associates in Belgium. The main sites are located in Tienen, Anderlecht and Mechelen.

The Bosch Group is a leading global supplier of technology and services. It employs roughly 400,000 associates worldwide (as of December 31, 2019). The company generated sales of 77.7 billion euros in 2019. Its operations are divided into four business sectors: Mobility Solutions, Industrial Technology, Consumer Goods, and Energy and Building Technology. As a leading IoT provider, Bosch offers innovative solutions for smart homes, Industry 4.0, and connected mobility. Bosch pursuing a vision of mobility that is sustainable, safe, and exciting. It uses its expertise in sensor technology, software, and services, as well as its own IoT cloud, to offer its customers connected, cross-domain solutions from a single source. The Bosch Group’s strategic objective is to facilitate connected living with products and solutions that either contain artificial intelligence (AI) or have been developed or manufactured with its help. Bosch improves quality of life worldwide with products and services that are innovative and spark enthusiasm. In short, Bosch creates technology that is “Invented for life.” The Bosch Group comprises Robert Bosch GmbH and its roughly 440 subsidiary and regional companies in 60 countries. Including sales and service partners, Bosch’s global manufacturing, engineering, and sales network covers nearly every country in the world. The basis for the company’s future growth is its innovative strength. Bosch employs some 72,600 associates in research and development at 126 locations across the globe, as well as roughly 30,000 software engineers.

The company was set up in Stuttgart in 1886 by Robert Bosch (1861–1942) as “Workshop for Precision Mechanics and Electrical Engineering.” The special ownership structure of Robert Bosch GmbH guarantees the entrepreneurial freedom of the Bosch Group, making it possible for the company to plan over the long term and to undertake significant upfront investments in the safeguarding of its future. Ninety-two percent of the share capital of Robert Bosch GmbH is held by Robert Bosch Stiftung GmbH, a charitable foundation. The majority of voting rights are held by Robert Bosch Industrietreuhand KG, an industrial trust. The entrepreneurial ownership functions are carried out by the trust. The remaining shares are held by the Bosch family and by Robert Bosch GmbH.

Additional information is available online at,,,,, and YouTube: Bosch Belgium

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